Barco and ETC announced that they are in the midst of serious discussions wherein ETC would acquire High End Systems, Barco’s lighting activities, part of the Entertainment division. Both parties are committed to moving forward with a successful transaction
Only the direct words of the protagonists can restore the correct meaning of a news like this.
Wim Buyens, Senior Vice President of Barco’s Entertainment division, commented: “For Barco, the envisioned divestment of its lighting activities is in line with its strategy to sharpen the focus on its core activities. We believe joining forces with ETC would enable High End Systems to realize its full business potential, while providing ongoing support and opportunity development for its customers, and we appreciate ETC’s commitment to maintain High End’s operations in Austin and fully support the development of High End’s products.”
Fred Foster, ETC CEO also commented: “ETC has been executing a strategy to grow our company. We want to offer our employee-owners opportunities for greater personal success and continue to give our customers innovative products and services. We see adding HES to the ETC family as an opportunity for both of those things. High End products like the Sola family of LED automated fixtures, Wholehog consoles, and Axon media servers are innovative tools for the live-events industry. Our intention is to make the investments needed in order to restore High End brand to market-leader status.”
The conclusion of Fred Foster is very optimistic: “Both companies have similar core values when it comes to innovation and I know working together will be a great success.”
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