Remarkable was the impact of Audio Effetti’s participation in MIR 2023, with a large booth occupying an entire hall and an impressive deployment of vehicles and… branding!
In the words of Paola Sannazzaro – Projects & Events, Audio Effetti‘s participation in MIR 2023 was an opportunity to “give value to our entire offer. Several new brands have recently entered our catalog, the result of long and hard work. At MIR we wanted to present them in a big way, together with our historical brands, in order to give as comprehensive a picture as possible of the Audio Effetti reality.
‘Audio Effetti Experience‘ is the concept that guided us,” concludes Paola Sannazzaro.
“We know that this is a bit of an overused word, but it worked very well for what we were planning to do: to group our brands, the brands distributed by our network of agents and our product specialists, in one large space. This allowed the visitor to experience the brand and individual products.”
Audio Effetti, therefore, has placed a strong emphasis on one of the company’s key features: the breadth of its portfolio, which is a strength not only for what has long been the company’s core business, live events, but also for installation and integration. Another feature that we gladly emphasize, because it connotes Audio Effetti‘s way of positioning itself in the market, is the willingness to pair product specialists with sales agents in the territory. Paola Sannazzaro explains this choice as follows:
“We have always devoted a lot of care to the customer, including on-site demos and timely support on products and technologies. One of our added values is the ability to help customers in solving their critical issues.”
In conclusion, then, a more than positive MIR 2023 for Audio Effetti:
“Yes” – Paola Sannazzaro confirms – “the fair went very well, even beyond our expectations! Suppliers and partners were amazed by the success of the event and the work we did to welcome and introduce them to the public. It should be added, moreover, that we did not neglect the educational part either, which has always been one of our flagships, on the one hand with the audio/video/lighting counter-region made available to anyone who wanted to try using it, and on the other hand with the 30-minute ‘pills’ on various topics, including on new brands. In the future, we will reintroduce the classic one-day courses.”
Before we say goodbye, a joke about the immediate future of Audio Effetti:
“The covid has shuffled the cards a bit in the live event and AV production industry,” said Paola Sannazzaro
“We have had to reinvent ourselves a bit, even trying our hand at new areas. Systems integration and installation are segments that we want to ride more and more, particularly with products like ledwalls and displays.”
