This is exactly the right time for first impressions of trends, news and ideas offered by the fair. And if each fair is the mirror of the market it represents, some are now very visible.
The first note concerns the public: full pavilions, crowded stands, zigzags between queues of people … today we had the classic ISE atmosphere, after the first day it was a little discharged, perhaps only in the early hours … obviously it is always in relation to the standards of this event, which for a ‘normal’ fair would already be an excellent result. Therefore, we deduce that the market is in excellent health.
As for previous years, video is the most important trend, or at least the most striking, despite LG’s defection; from the area dedicated to live video games, with maxi screens of all sizes to see the results between the challengers in real time, to Epson’s moving mapping (a large rotating cube covered by a constantly evolving mapping), to the ‘tiles’ of Christie LEDs that you can detach from the chassis while they are on, and reposition them by instantly recompiling the image. However, perhaps there are some less visible signs that are also the largest and most important.
1 – The transport of signals over IP standards is becoming increasingly popular, not only video but also audio; a trend that will solve the complexity of the wiring, will make the management and optimisation of each product easier, but will probably also lead to the progressive decline of the proprietary (and not) communication protocols and the related world, from the associations that support them to the elements of ‘coding’ between devices of different brands.
2 – Marketing today speaks openly and clearly of the need to increase and improve relations with professional end users who work in the various vertical sectors of application of AV technologies. The need to work ‘upstream’ to cultivate and encourage demand seems to have been established, perhaps in collaboration with System Integrators.
3 – For some time there has been less and less talk of products and more and more of solutions, and there is no stand where the solution applied to a use is not explained and valued. The product becomes ‘liquid’ and part of an ecosystem, which companies strive to offer ready and complete, also as an antidote to the customer’s need to look elsewhere (therefore from other suppliers) if the necessary products are not already part of the system.
Are you also at ISE this week? Do you want to send us your comments and your views on ISE trends? Write to us at firstname.lastname@example.org to help us continue our reflections on the evolution of our market together.
This post is also available in: Italian