The #WeBelieveInLive campaign has turned into the “We Are Live” event! On June 30, Adam Hall Group wanted to underline the resumption of live events with a special evening that showed the importance of tackling even the most difficult challenges with renewed vigor.
Since spring 2020, Adam Hall Group has confidently sought a way out of the crisis, in addition to dialogue with politicians, its community and business partners. At the “We Are Live” event, this dialogue was finally transferred from virtual distance to physical proximity. Together with 100 guests from Germany and abroad, Adam Hall sent a very clear message in his Experience Center in Neu-Anspach: we are here, and we are here more than ever.
In compliance with current regulations, the event not only celebrated the restart of the live world, but also faced the future of the events industry and the obstacles that still need to be overcome for a return to normalcy that does not sacrifice quality.
Alexander Pietschmann, CEO of the Adam Hall Group, Carsten Heling, spokesperson for LANXESS Arena and moderator Felix Uhlig talked for almost an hour with guests in the Experience Center auditorium. The conclusion was unanimous: the atmosphere of optimism is undeniable, but the next challenges must be faced responsibly, and the scarcity of resources must be transformed into an opportunity to structure work in a more adequate way.
In short, companies will have to act to position themselves in a more sustainable way. A breath of optimism therefore passed through the evening. After a long wait, there was finally the relief of getting together, of meeting old and new colleagues, business partners and friends from the industry, as well as the opportunity to exchange ideas in person. “In 2020, we started very strong, then the braking was abrupt, without warning”, Adam Hall COO Markus Jahnel recalled in his speech. “With the ‘We Are Live’ event, Adam Hall Group is picking up speed.”
The highlight of the evening was an exclusive performance by the world reggae star Gentleman, who with his band reminded all guests once again what has been missing in recent months: music, people and emotions. Obviously, the light show was set up with the new Cameo devices of the OPUS series, designed during the lockdown, demonstrating how creativity is the answer to the forced stasis imposed by the coronavirus.
