The German show director Michael Biwer describes us the “must do” of the 2018 edition.
What to expect from PL + S 2018 and why to visit the exhibition dedicated to event technology and systems integration in a second interesting interview with Michael Biwer, Group Show Director Entertainment, Media & Creative Industries (Musikmesse / Prolight + Sound) di Messe Frankfurt Exhibition.
Connessioni – What are the main areas of interest for visitors for PL + S 2018?
MB – In nine exhibition halls, visitors to Prolight + Sound can discover a host of innovations from the fields of event and AV media technology. A highlight in this connection is undoubtedly the “New Media AV Live Production Forum” in Hall 4.0, which presents Livestream and Vitec solutions for video production and streaming. Ready-for-use production chains from the camera to live distribution –fully functional and to be seen live on the stand. For the first time, there will be dedicated demonstration areas focusing on the trend subject of immersive audio at Prolight + Sound. Another visitor magnet, especially for professionals from the field of AV media technology and systems integration, is the Manufacturers’ Forum. There, visitors can attend lectures and workshops on subjects such as audio over IP, signal distribution and digitalisation in event technology.
C – What are the unmissable events of PL + S 2018?
MB – Once again, Prolight + Sound is the setting for the presentation of the ‘Sinus – Systems Integration Award’, one of the foremost awards in the field of systems integration. The ‘Immersive Technology Forum’ – a conference on subjects such as 3D and immersive audio, virtual reality and holograph projection – will be held for the first time at the fair, on 12 April. Also new is ‘The Future of Music and Audio Technology’ seminar programme, which will spotlight trend technologies that are set to have a decisive impact on the sector, e.g., cloud technologies, machine learning, artificial intelligence and wearable technologies.
C – What makes the event unique in Europe?
MB – A unique aspect is the extremely broad range of products, which stretches from lighting and sound, via theatre and stage, laser and effects, to conference and audio-visual media technology. And then there is the extensive professional-development programme with over 100 lectures aimed at both newcomers and experts from the sector. Moreover, Prolight + Sound benefits from synergistic effects with Musikmesse, which make the two trade fairs Europe’s biggest meeting place for the music, event and media-technology industry.
C – 5 reasons for not passing PL + S up.
MB – Firstly, the opportunity for an interdisciplinary exchange of ideas and information directly with companies, decision makers, users and competitors. Secondly, the chance to get ahead of competitors in terms of knowledge because many products are launched onto the market at Prolight + Sound. Thirdly, the immediate product experience because, at Prolight + Sound, visitors can see and hear technology in action, for example, at the outdoor Live Sound Arena. Fourthly and fifthly, the unique atmosphere at the Exhibition Centre – and the numerous events being held within the framework of the Musikmesse Festival (to which Prolight + Sound visitors are, of course, invited), which rock the whole of Frankfurt.
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