The next one will be the third participation in ISE for Frenexport, which will exhibit in particular the products of two brands that have had great success and on which the company is also aiming a lot for 2024: HELVIA and CENTOLIGHT
From January 30th to February 2nd, in Barcelona, the event not to be missed is the new edition of Integrated Systems Europe! Among the participants, for the third time there will be the Italian company Frenexport, which at its stand will display the main innovations of some of its flagship brands, in particular HELVIA and CENTOLIGHT.
There will be time for the products: we too can’t wait to see, touch and tell you about the news at the Frenexport stand at ISE 2024! But in the meantime, a brief examination of these two interesting brands, which have grown a lot over the last year and are becoming increasingly global and branched out not only in Europe, but also in the Middle East and Asia.
Frenexport expects, in the coming years and starting from this ISE, further expansion for HELVIA and CENTOLIGHT, with commercial agreements that will bring the distribution of the brands to new partners, excellences in their reference regions. The declared objective is to further extend the presence of HELVIA and CENTOLIGHT on the world
HELVIA is a brand created by Frenexport, which markets its products, to respond to the growing demand for compact and integrated audio-video systems, suitable for every application, easy to install and maintain in operation, with high level performance. CENTOLIGHT is in turn a completely Italian brand that offers products for entertainment lighting and architectural installations. Attention to detail and functionality are the cornerstones of the products of this brand, which is in all respects part of Frenexport and which aims to support light designers and entertainment professionals in giving shape to their creations..
But the news is not limited to ISE, for Frenexport. In fact, very recent news is the appointment of Jesse Hagenbeek to lead the international commercial development of Frenexport for the Soundsation, Helvia and Centolight brands. Coming from Hedgecreek International with over twenty years of experience in international sales and marketing, the arrival of Jesse Hagenbeek represents an undoubted added value for Frenexport which, with the words of Romano and Daniele Frenquelli, welcomed him as follows: “We have with Jesse a shared vision to unlock the untapped potential of our proprietary brands, and we see this exciting venture as an opportunity to unleash the full potential of our brands on a global scale. Jesse Hagenbeek brings a wealth of experience and, together, we are ready to elevate our portfolio to new heights.”
According to Jesse Hagenbeek, indeed, “with Soundsation, Helvia and Centolight, Frenexport offers a smart and attractive portfolio of reliable, high-performance and economical solutions for the MI, Pro Audio, Installation and Lighting markets. The Frenquelli family and its distribution and retail partners have built an impressive foundation for continued profitable sales growth, and Hedgecreek International is proud to support the further international expansion of these brands.”
See you then at ISE 2024, at stand 7F880, to discover the new products of the most interesting and lively Frenexport brands!
