Sisme new distributor of Audio Technica Consumer products


Audio Technica announced a new distribution agreement for Consumer Audio in Italy: Sisme was chosen, which from 1 July 2019 will distribute the products of the Consumer Audio and Hi-Fi catalog.

Sisme is the new Audio Technica Italian distributor for consumer and hi-fi products. Sisme is a company that has been active for more than 50 years, committed since 2014 to developing and expanding the spread of products in the Audio-Technica Professional catalog. The further distribution of consumer products by trust is therefore a confirmation of trust. Audio Technica’s consumer catalog includes products such as wireless and wired headphones, a wide selection of turntables and the well-known phonographic heads.
The doubling of the turnover achieved by Audio Technica’s consumer products in Europe, Middle East and Africa over the last five years is the best proof of how this part of the extensive list of the Japanese brand is experiencing a very wide spread. The implemented partnership with Sisme comes therefore in order to better satisfy the Italian demand for consumer electronics and Hi-Fi products.

Audio-Technica‘s Export Sales Manager, Neil Schofiel said: “We are confident that Sisme is the right partner to strengthen Audio-Technica’s identity and popularity in the consumer electronics market. The company’s great experience and determination are unique data in the area and I look forward to starting working with them.”
For his part, Sisme’s CEO, Claudio Bugari, said: “We are very happy with this new partnership with Audio-Technica concerning products in the consumer audio catalog. This will give us the real opportunity to expand our business in the consumer electronics and Hi-Fi world with excellent products designed in Japan. All our staff is ready to start this challenge and we are convinced in a strong synergistic effect between the Professional and Consumer catalogs, which can only lead to a greater diffusion of the Audio Technica brand in Italy.”

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