K-array arrives in the USA


Headquartered in the Boston area, here is K-array USA, another important step in the growth of this dynamic and proactive company.

Thanks to its new headquarters in Boston area, K-array arrives in the USA to directly follow the sales, marketing and assistance operations of all its audio solutions. The American branch has been operating since December 1 under the leadership of Rusty Waite, Director of Global Business Development of K-array, and will work alongside manufacturer representatives SG Western (California, Nevada, Arizona), Marketing Concepts (Texas, Oklahoma, Arkansas, Louisiana, Mississippi) and On The Road Marketing (New York City, New Jersey) who will cover their respective territories to grow the brand in the market.
“It is the right time for us in regards to the company’s growth to invest more of our resources into the expansion of K-array in the United States”, explains Waite of the structural update and distribution change. “It increases our accessibility and provides us with the opportunity to build stronger relationships with US customers, which is crucial for long-term success in the US.”
Although the new-formed entity is currently building a team of experts, a great opportunity to meet the new members of the K-family, as well as those from Italy including K-array President Alex Tatini, will be at The NAMM Show in Anaheim, CA, on January 24-27, 2018 where they will be in Demo Room #202B providing in depth expertise and hands-on demonstrations of several products from K-array portfolio throughout the event.
To contact K-array and arrange a meeting with a product specialist or sales manager, you can write directly to Rusty Waite at the e-mail address: rusty.waite@k-array.com


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