Absen Announces Distribution Agreement with Ligra for The Italian Market


Absen Europe has announced a distribution agreement with the Italian Pro-AV distributor Ligra. As an Absen Value Added Partner (VAP), Ligra exclusively distributes Absen’s LED Wall products throughout Italy

Large rental service companies and major system integrators, as well as global contractors, design firms, architects and professionals will have in-country access to Absen’s N Series for indoor installation, Absen’s D Series for indoor rental, as well as Absen’s X Series rental staging range.
Through feedback from its large and diverse customer base, Ligra identified the time was ripe for a high-quality LED wall presence in Italy. Ligra business manager, Raffaele Losi, explains: “We were seeing customers very dissatisfied with low cost and low-profile LED wall products, which they wanted to replace a year after purchase. The Italian market needs an appropriately-priced, high-quality, indoor rental product amongst other things and the Absen ranges fill the demand. Going forward Absen customers will find in Ligra a single supplier for a wide range of traditional and innovative ProAV products.”
Ligra supports its channel with a complete offering of products for digital signage, videoconference, video projection, meeting room projects, professional solutions for audio signal distribution and management.
Alessio Giagnoni, Absen Europe’s business development manager for Italy, said: “We are delighted to welcome Ligra into our VAP network. From this important partnership, Ligra will be able to efficiently service its LED Wall product customers with the best quality LED displays available. Absen will also support Ligra during its road show throughout Italy and in other important exhibitions to reach local customers and introduce Absen products.”



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